WordPress Web Development for SaaS-based Insurance Marketing

Overview:.

My Insurance Videos is a digital marketing platform that empowers insurance agents with ready-to-use, educational video content to better engage and inform clients. Power Web Solutions was engaged to develop a custom WordPress website that would serve as both a marketing hub and a functional access point for video delivery and partner subscriptions.

Our goal was to build a professional, high-converting, and scalable WordPress site that clearly communicates the value of the service to insurance agencies and seamlessly connects them with their marketing tools.

Key Features Delivered:

  • Custom homepage and landing pages optimized for conversion
  • Clear explanation of service benefits, product features, and use cases
  • Membership and partner access integration (via third-party SaaS portals)
  • Blog integration to support SEO and educational marketing
  • Responsive design and speed optimization
  • Contact forms and lead capture mechanisms

Technical Highlights:

  • Integration with video hosting platform and partner portals
  • Custom WordPress theme design for clean, intuitive UX
  • Plugin management for lead capture, pop-ups, and analytics
  • SEO-ready structure with metadata, schema, and internal linking

Outcome:
The result was a modern, efficient, and professional WordPress website that supports lead generation, client onboarding, and educational content delivery. My Insurance Videos now has a solid web foundation to scale its partnerships with insurance agents across the U.S. and Canada.

Project Info

  • Category: Branding Agency
  • Client: Mike Demko
  • Industry: Insurance / Digital Marketing / Client Engagement Tools
  • Platform: WordPress
  • Project Type: WordPress Web Development for SaaS-based Insurance Marketing