
WordPress Web Development for SaaS-based Insurance Marketing
Overview:.
My Insurance Videos is a digital marketing platform that empowers insurance agents with ready-to-use, educational video content to better engage and inform clients. Power Web Solutions was engaged to develop a custom WordPress website that would serve as both a marketing hub and a functional access point for video delivery and partner subscriptions.
Our goal was to build a professional, high-converting, and scalable WordPress site that clearly communicates the value of the service to insurance agencies and seamlessly connects them with their marketing tools.
Key Features Delivered:
- Custom homepage and landing pages optimized for conversion
- Clear explanation of service benefits, product features, and use cases
- Membership and partner access integration (via third-party SaaS portals)
- Blog integration to support SEO and educational marketing
- Responsive design and speed optimization
- Contact forms and lead capture mechanisms
Technical Highlights:
- Integration with video hosting platform and partner portals
- Custom WordPress theme design for clean, intuitive UX
- Plugin management for lead capture, pop-ups, and analytics
- SEO-ready structure with metadata, schema, and internal linking
Outcome:
The result was a modern, efficient, and professional WordPress website that supports lead generation, client onboarding, and educational content delivery. My Insurance Videos now has a solid web foundation to scale its partnerships with insurance agents across the U.S. and Canada.
Project Info
- Category: Branding Agency
- Client: Mike Demko
- Industry: Insurance / Digital Marketing / Client Engagement Tools
- Platform: WordPress
- Project Type: WordPress Web Development for SaaS-based Insurance Marketing